They say people do business with people they know, like, and trust.
I totally agree. I would do that as well. Who wants to do business with strangers?!
When it comes to businesses of any kind, the only thing that brings you sales and loyalty from the customers is their trust.
They’ll trust you when they feel comfortable with your business and when your values align with each other. Just like the stars align with themselves. The perfect match.
What most marketers and business owners neglect is the concept of give first, ask later.
It doesn’t matter if you’re a writer, a marketer, or a CEO, you need to provide value first before you ask to earn trust from anyone.
Why is this important? Let me tell you why…
Back in the days of clickbait, people get scammed a lot. Almost every time they click on something was a waste of time and sometimes money!
Now, people browse the internet with a “filter” on. That “filter” is a form of protection.
It’s a barrier between you and your customer.
That’s why an ask-first approach never works anymore!
The value you provide can be as simple as a newsletter like mine or a PDF download that gives them few practical tips they can implement right away.
Don’t tell people what to do BEFORE you give them something of value.
Whatever it is, a give-first approach will have a huge return on investment in the long run.
Because when they’re ready to buy, you’re the first thing that comes to their minds. And you make the sale instead of your competitors.