Tik Tok had 33 million downloads in the first four months of 2019. That’s crazy, honestly speaking. I used to hate that app (used to). I disliked the dance videos.
But, I was also curious at the same time. Content creators on Tik Tok shared some of their content on Facebook and I saw a few of them. They were quite good. Watching those videos made me doubt myself.
“What if Tik Tok is a really good source of inspiration? I could get some ideas from them.”
So, I installed and tried it. What I saw BLEW my mind. I learned more from the platform itself than reading a hundred articles on the Internet.
Here a few key takeaways you might learn from
People love the genuine and emotional content
Now I know why dance videos are a hot trend on the platforms. These videos are genuine. You can see people are actually having fun while they are making these videos. With the high organic reach of the platform, one video could have tens of thousands of likes. On Tik Tok, anyone can be an influencer.
Video content was taken to another level
You would say YouTube videos are engaging to say the very least. Content creators on YouTube spent hours editing and touching up their videos. That makes their content engaging enough to capture your attention. Tik Tok nailed the short attention span and succeded. You don’t need a 15 minutes video when 15 seconds says a lot more.
Music is a multiplier effect
Simply adding music to your video content makes it much more compelling and engaging. Visual is our main receptive mechanism. Adding audio into the mix, spices up the entire experience. That’s why Tik Tok is a content beast. You can find all sorts of interesting content.
Personal brand says everything
I saw some creators with comparatively low traction. Their content says everything about them. In the digital space, people have NO choice but to judge a book by its cover. How you present yourself will determine if you’re successful in any platform. Take note of that.
The audience is the queen
Context is king. The audience is the queen and she is the most powerful piece in the game of chess. The queen can move anywhere on the board. The same goes for your audience. They can choose to follow you or someone else. Whatever you do, do it with your audience in mind.
Conclusion
These key takeaways may or may not apply to you. These are only my takeaways after indulging in some interesting dance videos. You can apply these as you wish. I’m sharing these with you because this is what you signed up for, right?